The shortest way of describing GrowthCues in a way that provides some context I have come up with is the following:

GrowthCues is an AI-powered product analytics tool for growth-focused B2B SaaS teams.

Sounds like a marketing speech? Let’s see what it means for real!

Product Analytics Tool for B2B SaaS

There are many good product analytics tools for B2C, like MixPanel or Amplitude. Most of the contemporary product analytics tools target B2C with strong user-level analytics.

However, they lack support for account-level engagement analytics needed for driving B2B SaaS product growth.

GrowthCues is built for B2B SaaS from the ground up. With capabilities such as account-level SaaS metrics (e.g. “Weekly Active Accounts” or “30-Day Account Stickiness”), and account benchmarking with cohorts, GrowthCues fits into the toolbox of any serious B2B SaaS team.

AI-Powered Product Analytics Tool

While everything today seems to be “AI-powered”, using AI in a product analytics tool can bring massive benefits if done with grace.

The primary principles driving the development of GrowthCues AI were:

  1. Insightful: Expose product growth insights behind product data that can be otherwise hard to notice without extensive product data analysis or dashboard juggling;
  2. Understandable: Communicate insights in a way that is understandable even to teams without degrees in statistics or analytics;
  3. Predictive: In addition to explaining what has occurred, an AI-powered product analytics tool should tell what shall happen;
  4. Explainable: When providing insights, the users must have a way of assessing the rightfulness of the insights and identifying the root causes behind predictions.

Based on these principles, GrowthCues was developed to utilize generative AI, machine learning, predictive AI, and explainable AI.

Benefits of GrowthCues AI

Creative utilization of different flavors of AI in GrowthCues was done so that You can reap the following benefits (or outcomes) in your daily work:

  1. Uncover product growth insights from your product data easily, without time-consuming dashboard juggling or a dedicated data analytics team.